A Tale of Two Agents

Two real estate agents sat across from a seller at a kitchen table.

They were remarkably alike, these two agents. Both were licensed in the same state. Both had been in the business about the same number of years. Both were intelligent, hardworking, and likeable. Both, it can be assumed, were genuinely committed to doing right by their clients.

But there was a difference.

One of these agents walked out of that kitchen with a signed listing agreement, a price the seller felt good about, and a referral to the seller’s neighbor before the week was out. The other walked out with a polite “we’ll think about it” and never heard back.

What made the difference?

It wasn’t talent. It wasn’t effort. It wasn’t years in the business. The difference was that one of those agents could offer the seller something the other could not. A proven process for selling their home, validated to achieve significantly higher sale prices, which is exactly what almost every seller wants most.

One agent was trying to be a slightly better version of every other agent in town. The other was operating in an entirely different category, offering a formula actually proven to deliver what sellers care about above all else. More money.

That difference is the reason I’m writing to you.

What the Studies Actually Found

In 2025, an independent study examined 11,618 homes sold by agents who had completed my 72SMART training. Those agents’ sellers received a median sale price 5.8% higher than comparable MLS sales in the same markets.

In May of 2026, a follow-up study reviewed 12,642 homes sold by 72SMART-trained agents. The result was even stronger. A 6.3% higher median sale price than other MLS sales.

On a $500,000 home, that’s roughly $31,500 more in the seller’s pocket. On a $1 million home, $63,000.

The same 2026 study showed something else, something that explains why these agents grow so quickly. They took about 400% more listings than the average MLS agent in their market, and 200% more listings than agents at the next three most productive firms in their area.

Four times the listings of an average competitor. Twice the listings of agents at the best-performing traditional firms.

That’s not a marketing claim. That’s a measured outcome across more than 12,000 transactions.

What 72SMART Actually Is (And Isn’t)

72SMART is not another seminar series. It isn’t a webinar library. It isn’t a motivational program designed to make you feel good for an afternoon and then leave you exactly where you started.

It’s 30 consecutive weekday morning audios. Four to eight minutes each. One specific, applicable strategy per audio, delivered to your phone before most agents have finished their first cup of coffee.

You can listen while sipping your morning coffee or headed to your first appointment. You apply what you learned that same day. After the first ten weekday audios, you should begin to see measurable results.

There’s no hour-long video to carve time out for. No homework to dread. No theory disconnected from the kitchen table where listings are actually won and lost. Just one idea, every weekday morning, that you can put to work before lunch.

The reason it works this way is because it was built this way on purpose. Busy agents don’t have ninety free minutes. But they can carve out seven minutes between their car pulling out of the driveway and arriving at the office. 72SMART was designed around that reality.

Why This Training Is Unlike Anything Else in Real Estate

Most real estate training is built around developing better versions of what every agent already does. Better scripts. Better follow-up. Better lead generation. The premise is that if you sharpen the standard tools enough, you’ll outperform agents using the same tools less skillfully.

The 72SMART coaching model rejects that premise entirely.

It doesn’t try to make you a better version of a traditional agent. Instead, it offers you something different. A proven home selling formula, refined and validated across tens of thousands of transactions, that produces measurably better outcomes for sellers, and for the agents who offer it.

Three things separate it from anything else available to agents today:

First, it is 100% list-side focused. Every audio, every strategy, every word, is built around helping you win listings, price them correctly, market them differently, and sell them for more. No buyer-side detours. No general “how to grow your business” filler.

Second, it is built on a specific 22-step home selling formula. Not principles. Not philosophies. A defined, sequential process that is easy to explain, and where sellers quickly see that every step is a probability increaser of them receiving more buyer inquiries and more offers at higher prices. No agent in your market outside this training will have anything that even comes close to being able to compete with that, particularly when this formula has been validated to produce 5.8% to 6.3% higher median sale prices.

Third, it earns you access to something that doesn’t exist anywhere else in real estate. Agents who complete the 30-audio training have the option to access the 72SELLS Marketing Portal, the companion resource library affiliated with the 72SMART training portal. Inside it:

• A complete library of trademarked marketing terms and copyrighted materials, the evolution of tens of millions of dollars in marketing spend, proven to generate high-quality listing inquiries at a lower cost than anything in the industry.
• Every piece customizable with the agent’s own branding and downloadable for digital use, community publications, or print as flyers and brochures.
• A growing collection of consumer-focused animated videos, produced by our Emmy Award-winning creative director, that explain the 22-step formula and why sellers benefit from it. Powerful tools for converting prospects into signed listings.

You’re getting the distilled output of a multimillion-dollar marketing laboratory that has already done the expensive business-attraction experimenting for you. Nothing like this has ever been offered to real estate agents in this country.

Access is offered exclusively to agents who complete the 72SMART training and are affiliated with a Compass International Holdings brand, at a guaranteed rate of $100 a month, optional, never required, and cancelable anytime. That’s roughly a 90% discount to agents inside our family of brands, covering the cost of material development, U.S. trademarking to protect our agents from competitive replication, and hosting and maintenance of the portal. The agents who use these tools well become the agents who define their markets.

The Difference Two Agents Can Have

Remember those two agents at the kitchen table.

One of them is offering the seller exactly what every other agent in town is offering. A familiar pitch, a familiar commission, a familiar promise to “work hard.” The seller has heard it three times this week.

The other is offering something different. A specific 22-step home selling formula, validated across tens of thousands of sales and hundreds of agents, designed to put more money in the seller’s pocket and generate more business for the agents who use it.

Which agent gets the listing?

Which one builds a reputation in a market that results in future listings with no marketing needed at all?

Which one, one year from now, looks back and realizes that the small decision to spend seven minutes a morning learning a different way of selling homes was the decision that changed everything?

What to Do Now

Because of Greg Hague’s role as the architect of this training and National Director of Home Sales Strategy for Compass International Holdings, the entire 72SMART training is free to agents with any of the Compass International Holdings brands. Sign up at 72SMART.com and the first audio will arrive tomorrow morning.

Listen to it on your way to your first appointment. Try one idea before lunch. See what happens.

Thirty weekday mornings from now, you’ll have a complete, proven, 22-step home selling system that almost no other agent in your market possesses. You’ll have a different conversation at every kitchen table you walk into. And when this training does for you what it has proven to do for other agents, generating two, three, four times the business of their competitors, you’ll feel it watching your sellers walk away with measurably more money, and your family enjoy a measurably better life.

Two agents. Same market. Same hours in the day.

One of them will sign up tomorrow morning.

The other won’t.

One year from now, the difference between them will be impossible to miss.